The latest Samsung Galaxy S8 video spot is an example of an amazing product video spot. Creative scripting, high-end cinematography, insane visual effects, cutting-edge video editing, etc. I think you get the idea.
Overwatch is a new game that just launched and is trending on Facebook and all over the internet. Short films allow the video games the development of the characters and the universe. A potential audience / user base can immerse their imaginations into the game. For example, when watching the Overwatch short films you can see every kid wanting to play Genji, cause he’s a bad ass Ninja.
This shift in marketing not just for new movies. All businesses, companies and startups will have to adopt cinematic story telling in their marketing strategies.