Overwatch is a new game that just launched and is trending on Facebook and all over the internet. Short films allow the video games the development of the characters and the universe. A potential audience / user base can immerse their imaginations into the game. For example, when watching the Overwatch short films you can see every kid wanting to play Genji, cause he’s a bad ass Ninja.
Are you for-serious! Clearly, time travelers on Twitter would have this covered already.
Heck, I learned from growing up in the 80’s that using something such as Twitter in the future is something that you just don’t do.
Doc Brown warned us of creating an alternate time-line that could alter the fabric of space-time and potentially destroy the universe. Twitter already has it’s share of bi-polar accounts, and an alternate time-line with a Twitterverse is SO unnecessary, ha! 😛
So I started helping my buddy Freddy with marketing his new Martial Arts & MMA School. It’s been about two – three months and BOOM! First page of google search all organic and didn’t pay for it. Also, four people signed up for his MMA smoker. He did it on short notice and it was held on a Monday. Today, he started promoting fights and immediately I got eyeballs on the flyer and people interested. “That’s ROI!”
I spoke to a club owner that I use to bartend for here in Washington, DC about how things have changed over the years. Thing’s have become more competative as more nightclubs have opened up in Washington, DC. A few years ago there were maybe 20-30 spots. Now, there’s about 50. Also, bottle service has slowed down dramatically across the board nationally. So the money to be made is shifting towards the bar. The wide spread change all over NYC & DC is the requirement for Bartenders to be involved with promoting of the nightclub.
The New Interview Process
I presented a hypothetical interview situation:
You’re interviewing two bartenders. One has an online presence with 5k followers on social media and is actively blogging. The other has only a few twitter followers, has no blog and not very active. Which would you pick?
The Club Owner responded with, the bartender with twitter followers and actively blogging, b/c it is another marketing pipeline for our club & business to promote through.
This has been going on for a few years now in the corporate world. As companies seek workers that have an online presence. How effective a person is online is referred to as social influence. A slang term you might hear is “KLOUT”. Klout is a website that quantifies all your social media activity into a score. This score is looked at during a job seekers interview process.
So it might be wise for us to take note of what’s going on inside the corporate world of blue chip companies for a trickle down effect into nightlife & the service industry.
Survival of the Fittest
What if Darwinism comes into play within the industry of Bartending? I believe it ultimately will come down to survival of the fittest. The Bartenders that are hungry and learn how to navigate online social media are the ones that will land jobs. The bartenders that don’t participate will become extinct through the course of natural selection. There’s always the individuals that will bust their ass to get into bartending. For example, certain individuals in the service industry realize that they can gain an edge by using hashtags more effectively. Those individuals will study with ferocity on how to use them. Thus, they will extend their reach on building their online presence. It makes sense just understanding something as simple as hashtags would give a person a competitive edge when applying for bartending jobs.
Social Media is the Bartender’s Resume
Typing out a resume and printing it out will be unnecessary. The paper resume will be replaced by the online resume. They’re not just referring to a Linkedin or Facebook profile that lists all your previous jobs and contact info. It’s every social media channel out there that one is involved with.
Also, it’s not a good idea to be isolated on just Facebook. In my observation, many open a few social media accounts and will be active on it for a month or so and than forget about it. Or, they get on it every once in a while and will update a post on what they’re eating for breakfast. Hiring managers will pass these kind of social media resumes up.
It’s important to structure all the social media channels so they are optimized to work with each other. Also, to be on the major channels. Many will say it’s Facebook, Twitter, & Linkedin.
From my personal experience from doing my startup is that being active on Twitter, Instagram and Tumblr are the most effective. A Bartender may want to look into Linkedin. I’ve heard other bartenders report that they’ve found other opportunities through it.
Two years ago, all of the DC clubs started to require Bartenders to open a separate Facebook account for bartending. The accounts utilized the first name of the bartender followed by the club’s name. For example, if I bartended at a club called the “Slippery Nipple” than my facebook name would be FB.com/Eric-SlipperyNipple. Yay!
It’s important to note that this is against Facebook policy. Playa Mike (my hacker friend at Parking Panda) informs me that it’s against Facebook policy, b/c this falls into the definition fake accounts. So one is risking having their account deleted and all their social efforts lost.
Also, nobody wants to follow a diluted social profile of a person’s bartending facebook account. One of the most important element of social media is authenticity, and not content that is just one sided marketing spam. The most likely thing to happen for a facebook account solely for one’s bartending job is that one ends up adding people he/she already knows, the individuals in the industry, and once in a while a new patrons that’s met in the venue.
But, the most important facebook friend is connection that is made with a patron. A bridge between two people can’t be built off a diluted social media profile. So I think this tactic is not effective. Finally, creating a separate facebook account is detrimental to the bartender & individual. This is VERY VERY IMPORTANT TO UNDERSTAND. I will blog about this in detail soon.
Here’s a screen shot of a bartender’s timeline that is using this method. It’s all flyers. Social media is about building trust, authenticity, loyalty and relationships.
This recent article by Forbes states that job seekers are managing their careers like Entrepreneurs, and that the use of social networking technology is skyrocketing. In my interview with Bartender Journey (podcast), I mention how bartending has traits of entrepreneurship. Also, I’ve blogged about other social media tools a bartender can use to take advantage of social media networking with some new innovative apps. These apps do the majority of the work for you while it runs in the background!
So the goal of my startup is to help Bartenders transition into this new evolution of the job by first building a free online platform. It is my honor to do so, and I hope we are able to have impact as we prepare to launch.