If you know the Way broadly you will see it in everything.
Innovate or Die Bartending Series:Posts showcasing new bartending techniques to make more money, the latest on the cutting-edge, and what’s changing in the nightlife industry so that the Bartender can adapt.
Guest author post by Jeremiah Pacheco
My name is Jeremiah Micah Pacheco, I work at Skye Bar & Grille in Branson, Mo. It would be classified as your typical High volume Dance club! In the city we live in we are known for our Bombs, typically Tuaca Bombs but none the less we sell a lot of bombs From tuaca to Jager and everything in between. Anything you can drop into Redbull to make sure the dancing never stops!
The typical way to make bomb shots is dull. It was for lack of a better word simple and dull. Alcohol chilled with Redbull strained into a shot glass. Now wheres the fun in that? As most of you know, bartending is a performance based job and this simply would not do!
I saw a better technique posted on Instagram by Eric Vu Tran. I could not wait to get to work and practice what I had learned. Using this technique for the first time was exciting (like a kid with a new toy). Grabbing a plastic cup filling it with Redbull. Stacking a smaller cup inside(cone cups work just as well) and pouring the Jager on top. To my surprise It created a tight seal and you could see the separation between the jager and the Redbull. After pulling the top cup out it merged the Jager with the Redbull. You could watch one liquid drop into another thus creating the “Bomb” effect.
I was not the only one that became ‘excited about this, guests were intrigued by the new presentation as well and even gave it a name. They started calling them “Trash Cans”. Word spread around the bar and everyone wanted to do a trash can! The awesome part of all this is that the new method is a lot faster and involves less clean up and my favorite Tips are higher! Before guests would come up order a couple shots do them at the bar and walk away now everyone is excited about the drop and presentation and not only do they want to do one but they want all of their friends to experience this with them therefore ordering twice as many which drives the price of the tip up as well!
— Bar Keep Tips (@BarKeepTips) May 1, 2013
I got the chance to talk in more detail about the realities of bartending and more about MyBartender.is with Vince and Vano on their Podcast. I’d like to thank them again for having me. It’s been inspiring and fun becoming friends with them both! Subscribe to their podcast and say hello them 🙂
Ms. Erin, a bartender off of Instagram, asks for an explanation of the modified bombshot method with plastic cups. Explaining things over mobile can be difficult. So my inner wannabe professor is coming out. I get it from my father who was a university Physics professor.
Below is my awesome rendition of Jager Bombs, ha. First is the typical setup with a Pint glass and your standard 1.25oz shot glass. Below that is the modified method with plastic cups. One is filled partially with redbull. The empty cup is slightly smaller in size than the cup filled with redbull. This allows it to be inverted and placed on top of the cup with the redbull.
Some are thinking “wtf, how’s a mobile app gonna increase my sales and tips?” Just follow me on this one here. 🙂 Circle and Highlight are auto-sharing location mobile networking apps. It can help Bartenders to meet people and connect. If you already feel that “networking” can help Bartender make more money than skip the following section.
We know the Bartender’s job is social in every sense of the word. They are referred to as the ambassadors of a restaurant or venue. In nightclubs, they are often the first employee that makes contact with customers and the last.
Drinking is a social activity and Bartenders play a big role. The Bartender that judges their patrons for ordering blow job shots won’t make it far. It’s the hospitality industry. So it’s essentially about the people and the relationship between the Bartender and Patron. The section in Gaz Regans’s blog called “Mindful Bartending” really goes into depth on this matter.
A Bartender that optimizes the social aspect of their job will increase their earning potential. Venues like Bartenders who have a large following. It’s also a huge edge to have when applying at a trendy nightclub, because the applicant pool is always competitive. Doug Compton, a bartender in Seattle, informed me that having a large following makes it easier to raise funds to open a bar or restaurant. This is because investors have higher confidence that marketing awareness to the public will be successful. The funny thing is that the owners of the last nightclub I worked at were former club promoters.
In nightclubs, Bartenders are essentially freelance contractors. They get hired for their skill of making drinks fast. There is really no training. They’re expected to know their drinks, and learn the POS on their own. The company policy is simply; clock-in, make the drinks, then clock out, and no drama while you’re at it.
So the job of a Bartender is akin to running their own business. Their face is the logo and the social profile (street cred, yo) is the personal branding. Last year I began this whole startup thing. All the advice I read from startup mentors is that marketing a startup is very important. So I immediately opened up a twitter account and started pinning shit. Wait, I mean tweeting shit. Pinning is for pinterest…hahaha.
The nature of the job sets up a Bartender to make more money if there is effort to make REAL social connections.
I’ve always just wanted to find people with similar interests, make friends, and collaborate. Well that’s networking! It turns out there are thought leaders who take this approach like Marie Forleo in the Youtube video to the right.
The survival of he human race is dependent on surrounding ourselves with people who believe in what we believe. -Simon Sinek, author of Start With Why
We want to connect with people based on finding common beliefs and life values. It’s how we start to build trust and loyalty. And we know that customers require trust and loyalty in their relationship with bartenders. Good companies fight to earn trust in their customers, because it is needed before a purchase is made. Loyalty must be there to maintain long term sustainability of a relationship or business.
The awesome thing about bartending is that our Patrons eventually become our friends. It’s a natural thing and more fun that way! haha.
The Circle and Highlight app is just a way to discover friends and connections by scanning for people that have the same interests. I’ve been allowing it to run in the background of my phone for the past few months. I’ve not even really optimized it at all or been active on it, and have had people messaging me about website & business stuff.
Here’s the Highlight App showing the people that were in my proximity that share common interests with me. The numbers shown are how many interests we have in common. It pulls from your facebook likes.
People can contact you by sending messages. This is a screen shot of my inbox, and what do you know… a message from someone that concerns bartending. hrmm..not sure why he thinks I teach bartending. No where on my profile does it state I teach it.
During my day, I’ll notice many using these apps from varios fields. I regularly get notifications that people are highlighting me or viewing my profile. People are embracing these technologies to expand their connections. Bartenders should also adapt. I know for a fact that adding these social media apps to your bartending game will help!
In my upcoming posts, I will write about how I used social media three years ago to make more money bartending. It was because of this that lead to my idea for MyBartender.is.