Eric Vu Tran

Dallas Videographer Cinematographer Web & Mobile App Developer Graphic Designer Martial Artist Trader Budoka Entrepreneur Cofounder at RONIN

CONTACT ME

Tech Startup Video: DUUL

By Leave a Comment


 

My team and I had the honor of producing the company video for DUUL, a technology startup building innovative solutions for gamers and eSports. I really respect the team and culture at DUUL. Their founder, Gabe, is a passionate tech entrepreneurs that I feel has strong values.

Many think gaming is a waste of time, but this isn’t true. There’s a lot of scientific data that shows gaming has health benefits for the brain. It improves mental performance and cognition. This is one of the many reasons I love eSports and the new tech companies involved in the industry.

The Samurai Friend is True

By Leave a Comment

You will know who your true friends are when you get sick or distressed. If one you thought was your friend keeps his distance from you during trying times then he should be considered a coward.” Yamamoto Tsunetomo, Hagakure: The Book of the Samurai

Alone with Girlfriends in the Matrix 1024x576 The Samurai Friend is True

The Importance of a Colorist in Video Production

By 1 Comment

The Importance of a Colorist in Video Production

The key to success in any business is an understanding of psychology.  This includes color psychology.  Today, color psychology is utilized in marketing content and videos. For video, it is the Colorists that provide this crucial element.  Often they are the last thing people think about on many lower-budget amateur videos.  A Colorist is used in all professional high-end video productions and Hollywood films.  Besides a good sound editor, they are what bring your video to the next level.

Purchase decision-making is emotionally triggered.

Colors create emotions.  Emotion connect viewers to your business, brand and product.

The Role of the Colorist

They interpret the clients’ vision and aspirations. Colourists make sure that all shots in each scene match one another. They do this by balancing colour saturation and luminance from shot to shot. This way they make sure that no one shot stands out in the sequence. They look out for and correct colour differences and ensure consistency throughout the production.

after color grading 1024x576 The Importance of a Colorist in Video Production

The Force Awakens before color grading.

 

before color grading 1024x576 The Importance of a Colorist in Video Production

Much better and different after being graded by the Colorist.

 

They also offer original and creative solutions to any picture related problems. This might be under or over exposure or day for night corrections, for example. Colourists provide advice and creative input into the overall look of each production. They work closely with clients to interpret their ideas.

They also document, file and report any related project information to relevant Producers or Project Managers. They have to accurately document and file all information relating to specific picture related problems and corrections. They make sure that all work is saved and backed up in accordance with relevant procedures.

Below are some example productions and footage I’ve been involved with where the raw footage is shown before and after color correction and color grading.

Becareful of bad Colorist

Grading and coloring digital footage is extremely technical and time consuming.  Thus, there are a lot of video agencies that claim to color grade, but they actually just throw filters on top of their clients video.  This degrades the video’s resolution and overall quality.